Vodafone a telecommunications company recently ran a campaign in the Trackmania racing game. Vodafone measured the performance of the ads and found that awareness of the campaign increased by among those who saw it. The impressive results prove that this type of advertising increases brand awareness and increases sales dramatically. Screenshot from Trackmania metaverse game Trackmania Game Advertising by Vodafone Screenshot from League of Legends metaverse game League of Legends Pro Games advertising by MasterCard Top companies developing Metaverse projects According to analyticsinsight. Met averse projects by are Meta Facebook Microsoft whatsapp mobile number list Roblox Corporation Epic Games Apple Decentraland NVIDIA Unity Software Snapchat and Amazon. Meta is so far the market leader in Metaverse products. With the help of NVIDIA technology the company is working on a new AI supercomputer that supports real time speech recognition. These developments will be important for the AI controlled metaverse. NVIDIA is also working on its own Metaverse product a virtual collaboration platform called Omniverse. The company recently started distributing free copies of the program. Retailers are working on many other Metaverse projects. Here are some of them. Fashion brands in the metaverse Nike acquired RTFKT to offer next generation collectibles that blend culture and games. Using augmented reality and blockchain technology RTFKT makes NFT sneakers and other digital collectibles. Nike has created its own platform on Roblox called Nikeland. Inspired by the company s headquarters in Beaverton this virtual gaming arena includes a virtual world with mini games. Users can dress their avatars in Nike clothing in a digital showroom. H M launched Loop Island based on Animal Crossing a popular video game named after their clothes recycling machine with Game of Thrones star Maisie Williams as the face of the project. Adidas sold more than $ million worth of NFTs for its Into the Metaverse project.