These are a kind of long trail voluminous posts in which there is a lot of textual and visual information. Their length is always twice that of ordinary publications. What do you think makes readers scroll to the end In one Washington Post article they find all the information they need from digital data to quotes comments and jokes of the author. After reading such a voluminous article they have no desire to switch to other sources in search of missing facts.
Almost any Washington Post post will contain links not only to several official sources but also to comments from authoritative experts and analysts. In addition you will find links to the twitter of the cell phone number list heroes of the publication comments on Facebook and other sources where there is at least some information about the event. Such exhaustive long materials are only part of Jeff Bezos' longterm plan. Other methods chosen by the entrepreneur proved to be no less effective. ANALYSIS OF INDICATORS How The Washington Post Became America's Most Progressive Online Media.
With the arrival of Bezos at The Washington Post the magazine began to analyze all its metrics including content quality word count headline length. The entrepreneur hired a group of data analysts to analyze the content that brings in the most traffic. After this analysis in WP significantly improved content quality and page loading speed. Using the new data WP editors started to make headlines more viral than the dry and short ones they used to be. In addition to a thorough analysis of materials the publishing house began to use the new Bandito software.